Many rules have been proposed for winning the attention of the congregation. Some have laid stress on commencing the sermon with something striking. Mr. Moody, the evangelist, whose opinion on such a subject ought to be valuable, recommends the preacher to crowd in his best things at the beginning, when the attention is still fresh. Others have favoured the opposite procedure. During the first half of the discourse nearly every audience will give the speaker a chance. At this point, therefore, the heavier and drier things which need to be said ought to occur. But about the middle of the discourse the attention begins to waver. Here, therefore, the more picturesque and interesting things should begin to come; and the very best should be reserved for the close, so that the impression maybe strongest at the last.[31] St. Augustine says that a discourse should instruct, delight and convince;[32] and perhaps these three impressions should, upon the whole, follow this order. The more instructive elements--the facts and explanations--should come first, appealing to the intellect; then should follow the illustrative and pathetic elements, which touch the feelings; and then, at the close, should come those moving and over-awing considerations which stir the conscience and determine the will. Thus the impression would grow from the commencement to the close.[33]
To obtain command of language it is good to hear the best speakers and to read the best books. It has been my fortune to be acquainted with a good many celebrated preachers; and I have observed that, almost without exception, they have had a thorough acquaintance with the whole range of the higher English literature. To have the music of Shakespeare or Milton echoing in your memory, or to have lingering in your ear the cadence and sweep of the sentences of Thackeray and De Quincey, will almost unawares give you a good style.[34] In reading over an old sermon of my own, I can almost tell whether or not, in the week of its composition, I was reading good literature. In the former case the language is apt to be full and harmonious, and sprinkled over with gay flowers of maxim and illustration, whereas in the latter the style of the performance is apt to be bald and jerky.[35]
Let me mention one more rule for the composition of the sermon which appears to me to be the most important of all. It is, to take time. Begin in time and get done in time--this, I often say to myself, is the whole duty of a minister. The reason why so many of our sermons are crude in thought, unbalanced in the arrangement of the materials, destitute of literary beauty, and unimpressive in delivery, is because they are begun too late and written too hurriedly. The process of thinking especially should be prolonged; it is not so important that the process of writing should be slow. It is when the subject has been long tossed about in thought that the mind begins to glow about it; the subject itself gets hot and begins to melt and flash, until at last it can be poured forth in a facile but glowing stream. Style is not something added to the thought from the outside. It is simply the beauty of the truth itself, when you have gone deep enough to find it; and the worst condemnation of a careless and unattractive style is that it does the truth injustice.
3. The preacher ought to be master of the Oral Word. There is a stage which the truth has to pass through after it has been prepared in the study for the consumption of the hearers. This is the oral delivery; and it is a part of the natural history of the sermon which must not be overlooked. A sermon may be well composed in the study and yet be a failure in the pulpit. Indeed, this is one of the most critical stages of the entire process. There are few things more disappointing than to have received a message to deliver and spent a laborious and happy week in composition, and yet on Sunday, as you descend the pulpit stair, to know that you have missed the mark. This, however, is far from an infrequent occurrence. The same sermon may even be a success on one occasion, and on another a partial or a total failure.