The false prophets won and kept their popularity by pandering to the opinions and prejudices of the people. The times of Jeremiah were big with coming calamities, and he had to predict that these calamities were sure to come; for there were no signs of deep or genuine repentance, and, indeed, the time for repentance was past. The self-flattering, ease-loving people hated to hear these disagreeable facts. Their frivolous minds were engrossed with the gossip and excitement of the passing day, and it was too great an exertion to give their attention to the majestic views of the Divine justice and the far-reaching sweep of the Divine providence to which Jeremiah tried to direct their attention. They wished to enjoy the present and to believe that all would come right somehow. The false prophets flattered these wishes. They said that the calamities which Jeremiah was foretelling would not come to pass, or that at least they would be much less formidable than he represented. They were, as Jeremiah says, like an unconscientious physician, who is afraid to probe the wound to the bottom, though the life of the patient depends on it. Ezekiel accuses them of making nightcaps to draw over the eyes and ears of their countrymen, lest they should see and hear the truth, and of muffling with a glove the naked hand of God with which the sins of the people should have been smitten. The constant refrain of their prophecies was, "Peace, peace," though the storm-clouds of retribution were ready to burst. The people said to them, "Prophesy to us smooth things"; and the false prophets provided the supply according to the demand.
We cannot flatter ourselves that this is a danger which belongs entirely to the past. There will always be a demand for smooth things, and an appropriate reward for him who is willing to supply them in the name of God. Popularity is a thing which will always be coveted; and under certain conditions it is a thing to be thankful for. If it means that the truth is prevailing and that men are yielding their minds to its sway, it is a precious gift of heaven. It is a good thing to see many coming out to hear the Word of God, and to both preacher and hearers there is a great deal of exhilaration and inspiration in a full church. But popularity may be purchased at too dear a rate. It may be bought by the suppression of the truth and the letting down of the demands of Christianity. There will always be a demand for a religion which does not agitate the mind too much or interfere with the pursuits of a worldly life.
I have seen a very trenchant article from an American pen on the power of the moneyed members of a church to dictate the tone of the pulpit; and it is a common accusation against ministers, that they flatter the prevailing classes in their congregations. If their congregations are wealthy, they are afraid, it is said, to speak up for the poor, even when justice is calling out on their side; and, if their congregations are poor, they take the side of the working-man, right or wrong. I should question whether temptations so gross as these are much felt. Far more dangerous are the subtler temptations--to truckle to the spirit of the age, to keep at all hazards on the side of the cultivated and clever, and to shun those truths the utterance of which might expose the teacher to the charge of being antiquated and bigoted. Let a preacher dwell always on the sunny side of the truth and conceal the shadows, let him enlarge continually on what is simple and human in Christianity and pass lightly over what is mysterious and Divine: let him, for example, dwell on the human side of Christ but say nothing of His deity, let him enforce Christ's example but say nothing of His atonement, let him extol the better elements of human nature but say nothing of its depravity, let him preach frequently on the glories of the next world but never mention its terrors: and very probably he may be popular and see his Church crowded; but he will be a false prophet.[40]